How to Build a Successful Amazon Page. #amazon #amazonsellers #salsify

How to build a successful Amazon page.

Amazon is massive, complex, and full of exciting opportunities just like #YepDesignGroup (JK). It’s daunting to enter the Amazon selling realm. But if you’re going to do it, you need to set yourself up for success with the right knowledge.

Salsify recently hosted a webinar titled “Build a Best-Selling Page on Amazon,” in which Andrew Waber, data insights and media relations manager, and Josh Silverman, director of analytics and data science at Salsify, talk about winning strategies for brands selling products on Amazon. This article covers the webinar highlights to help you win on one of the biggest product search engines in America.

Amazon Is a Conversion Machine

Amazon is a conversion machine. If your products convert at a higher rate than your competitors’, the products will appear higher in search results. A higher search rank will result in more sales, will result in more reviews and ratings, will result in higher conversion and higher search rank. As stated in the webinar, it’s a continuous feedback loop.

There are a few specific elements that power this feedback loop. First, there are the things you earn, such as trailing conversions, optimized copy, and availability. Next, there are the things you buy, such as promotion and advertising. Then, you have the things you supply, the copy, content, and imagery; and the things that you once again earn, the ratings and reviews.

How do you get those initial conversions? How do you improve your conversion rate? The webinar explains you are competing for search rank and conversion for every single product SKU. Competing on Amazon is like an ongoing war with ever-changing tactics. It’s difficult to define them in one cohesive strategy. But know this: winning involves improving the things you supply and the things you earn.

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