There’s no concrete formula for creating a great blog logo.
Most of the time, it’s just the blogger’s and/or the designer’s discretion that comes into play. Being both a blogger and a designer gave Yep Design Group a good perspective on this issue, and based on the clients I’ve handled, these criteria have proven to be standard for every blog logo design.
A color scheme that works
Don’t just randomly use any color you believe is nice. Aside from the aesthetic value, remember that your logo has to be coordinated with your blog theme. Make sure you use not only the right color, but the right shade as well. Otherwise, it may seem a bit out of place or, as I said, uncoordinated.
There are some bloggers who do it the other way around: they start with a logo, then build their blog. I guess that makes you freer to conceptualize the logo. But of course, if this is the case, you have to consider the theme you plan on using for the blog anyway.
By the way, if you’re not good at making color schemes, try Adobe Kuler.
Good typography
Blog logos usually follow the symbol-and-text design style, since they’re also used as the header image. This is why you’ll need one good, stand-out, typographical font. Of course, the type of font that’ll be suitable will vary with your blog niche (personal blogs tend to have more artsy fonts, while professional blogs tend to go for bolder, simpler typefaces) and your personal preferences. I suggest that you steer away from complicated fonts like grunge or macabre options unless that’s really the image you
want to portray.
An original concept
This might sound obvious, but you have no idea how often bloggers want to replicate a logo of an A-list blogger. Some of the bloggers who want to emulate a popular blog’s logo seem to think that, as a prerequisite to being great, you have to look like someone who’s already great. But really, when did someone ever achieve greatness through imitation?
Good resolution
Always ask for your logo to be created at high resolution. That you if you want to make it smaller, you can just resize the original logo. The trouble arises when the resolution is poor, the logo’s too small, and it gets pixelized every time you make it bigger. Not a good thing!
Conveys your blog’s or your personality
It’s easy to get carried away by designing for the sake of an awesome design. But never forget that your logo is not a painting: it’s there to serve a purpose, and that is to be a symbol of your blog.
Need a blog logo, let talk about it, email me: angelo@yepdesigngroup.com
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